What we do?

We are a travel marketing agency based in The Netherlands. GlobActive provides high quality and tailormade travel marketing & PR services. We assist destinations, (hotel) associations, accommodations to receive more brand awareness and European market presence that will result in an increase of arrival numbers and or bookings and revenue.

Destination Marketing

Tourism Marketing & Sales

We are a representative agency offering our clients a wide range of effective business-to-business and business-to-consumer marketing and sales solving for hotels, destinations and other tourism companies such as (hotel)associations and destination marketing companies. Our objective is to grow market share and increase brand awareness for our clients.

Destination marketing

Digital marketing

All our digital marketing campaigns starts with a strategy. After we determine the strategy we make a tailor-made selection of the right digital marketing tools to maximize the effectiveness of the online marketing efforts. Our digital marketing services could include:

    • Retargeting campaigns
    • E-mail marketing campaigns
    • Social media management
    • Analytics consultancy
    • Content marketing
PR Travel & Hotels

PR Travel & Hotels

Thanks to our expertise of 25+ years in the tourism industry, GlobActive acquired privileged contacts and built trustworthy relationships with the travel and traditional media in The Netherlands and Europe. Having the knowledge of travel medias in The Netherlands and in Europe allows us to offer a qualitative PR service for both Travel partners and acomodations. Through our campaigns, we always focus on maintaining a positive image of our clients.

Our PR service can include the following:

  • Creating press releases and sharing with our media database
  • Creating presentations for a certain event
  • Reporting
  • Organizing B2C and Media Events
  • Attending networking event and B2B events
  • Organizing and attending sales calls in The Netherlands and Belgium
  • Crisis management
  • Social media management
PR & Media Events

Press & Media Events

Part of our PR service, we offer qualitative event organization, with Media and Press in The Netherlands to boost your visibility. Organizing events with Media also helps building a trustworthy relationship with partners and leads to starting new collaborations in the future. Building your network is essential to position your brand on a new market and we are here to make it happen.



Collaborating with a brand that suits your values and your message is an effective way to gain more visibility efficiently and rapidly. Our knowledge of the market gives us the opportunity to choose the right brand for your project, that will always be in sync with what your brand wants to share. We believe that co-branding can give a boost to your brand, by reaching a broader audience, and create more impact in the Dutch or other European markets.


We create tailor-made events for your touristic organization. The team of GlobActive travel marketing are experts in creating memorable MICE, trade & press events. Because of the long leading relationships with all key trade players in the European market the company has managed to organize successful:

    • Roadshows
    • MICE events
    • Activation (trade) events 
    • Sales missions
PR & Media

MICE Marketing & Sales

The MICE can be a difficult market to penetrate. Due to our long and good relationship in this market segment we are able to position your brand in the selected source markets. We have an extensive database overseeing the Dutch, Belgium, UK and Italian MICE- decision makers.  Our marketing and sales services towards the MICE could include:

    • Tailor made MICE sales calls
    • E-mail marketing campaigns
    • Attending dedicated MICE-events